Marketing

Unprecedented Advertising and our Brand partners

Years of experience has proven that a professional, beautiful presentation of your home can be the catalyst to drive potential buyers through your door.

As a realtor with a proven track record of above average sales, I know that marketing your property is key. Because of this fact, I utilize many marketing strategies.We have established alliances that bring you the “best of the best” to market your home. Macdonald Realty is the strongest firm in BC and is part of Leading Real Estate Companies of the World an elite group of locally branded firms that dominates more markets across North America than any other Realty brands. Our Luxury Portfolio brand is the leader worldwide for global luxury marketing.

marketing

My team consists of several professionals in the marketing industry including web designers, graphic designers, marketing specialists and photographers. Coupled with my knowledge of the real estate industry, our team delivers stunning marketing materials and positions them with researched knowledge of their buyer’s market.

MACDONALD REALTY

A Full Service Real Estate Company

For 70 years, Macdonald Realty has been helping make client’s lives easier. What started in 1944 as a boutique real estate office in Vancouver’s Kerrisdale neighborhood has grown into a fully integrated real estate company. With over 1000 staff and agents in offices across BC, our local experts are your go-to source for your real estate needs.

I continue to be impressed with the spirit of the team, the high level of standards and their warm authentic approach to getting the job done for clients. I have been gratified by your support in allowing me to represent you under The Macdonald Realty flag. It has been a great year!

BRAND AND ADVERTISING

Not going unnoticed! Shouting it out! Face time! Our exciting alliance with Macdonald Realty allows us to place color ads for clients, wishing to sell their Whistler homes, on the back page of the Vancouver Sun.

Macdonald Realty has a long term commitment to holding this page, providing us a great marketing position in the large Greater Vancouver region.

The enormous investment Macdonald Realty has made in marketing and advertising has contributed to making us one of the most respected full service real estate brokerages in Western Canada. Macdonald Realty creates literally millions of brand impressions every month.

AFFILIATIONS

We have connections! Macdonald Realty has been awarded membership to several prestigious real estate organizations, including the Leading Real Estate Companies of the World NetworkTM, Luxury PortfolioTM, Who’s Who in Luxury Real EstateTM, and CORFAC®.

MACGREEN

Doing our part. Macgreen is Macdonald Realty’s own comprehensive, company-wide initiative to reduce and offset energy usage.

REFERRAL AND RELOCATION PROGRAM

Not a number to sneeze at! Combined with our in-house referral management program and our affiliation with the Leading Real Estate Companies of the WorldTM network our services provide you with referral opportunity to and from, over 140,000 sales associates around the world.

MACDONALD REALTY’S COMPETITIVE ADVANTAGE:

  • Largest real estate company that is exclusive to BC. We have offices as far as China just to market real estate in British Columbia.
  • Has the largest referral network with over 1000 sales associates & staff in the Lower Mainland
  • Luxury Portfolio is our luxury brand and is Ranked #1 in sales ahead of Sothebys and Christies.
  • Advertises regularly in large publications, such as The Vancouver Sun reaching over 300,000 readers with 84% homeowners and with an average income of $90,446
  • Uses the Multiple MLS Listings & the Multiple Whistler Listing system

OH, DID I MENTION IT’S THE LARGEST BROKERAGE FIRM IN CANADA?

MacDonald Realty as part of Leading Real Estate Companies of the World is the number one selling network (by unit sales) in North America – more than Remax, Keller Williams, Coldwell Banker, etc. In addition, Macdonald Realty is consistently strong in the rankings for the Real Trends 250 survey of Canada’s largest brokers, placing in the Top 10 of the Largest Brokers in Canada and Top 5 of Independent Brokers in Canada. Our numbers speak volumes given that we only sell properties in BC.

FULL SERVICE AND BEYOND:

Macdonald Realty is unique in offering a fully integrated range of real estate services, including residential and commercial brokerage and leasing, property and strata management, development and project marketing and mortgage brokering and lending. Macdonald Realty helps people go through one of the biggest and most expensive transitions in their lives more smoothly, with more information, less stress, and greater ease.

The single most important issue that affects the market price of a property is how it is perceived through the eyes of the purchaser. Effective marketing and a confident agent is the primary source for a buyer’s perception.

Property Promotion Opportunities

Vancouver-Sun

The Vancouver Sun – We know that the largest demographic of those buying in Whistler are from the lower mainland. Therefore, we do all we can to get the potential buyers attention and direct it toward your listing. The Vancouver Sun, a broadsheet, is read equally by men and women age 35+. The Vancouver Sun appeals to a very attractive audience: educated, urban, with higher than average household incomes. The Vancouver Sun has a circulation of approx 215,255 weekly.

View Vancouver Sun Infographic

Our quarterly magazine featuring BC finest Properties

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Luxury Portfolio

Luxury Portfolio International is a unified colection of the worlds most experienced, respected and well-known experts in luxury real estate. Founded in 2005 to exclusively market a selection of the luxury homes represented by Leading Real Estate Companies of the World® members to the increasingly savvy affluent, global consumer, we utilize a sophisticated mix of online and offline media to position homes so that they receive maximum exposure to this exclusive market.

Today, Luxury Portfolio markets over 25,000 properties annually in prestigious publications, and on our award-winning website LuxuryPortfolio.com. The collection of properties is unmatched globally and is the largest network of premier independent brokers – representing luxury properties all over the world.


wall-streetThe Wall Street Journal – Luxury Portfolio members can advertise properties in their U.S. regional edition of The Wall Street Journal at the anytime rate of $195.00/property or the European or Asian Edition at $250/property.* The Luxury Portfolio full-page ad appears within the Weekend Edition section on Fridays and is a highly sought-after information source for affluent home-buyers and sellers. For information on The Wall Street Journal, as well as circulation and demographics.

unique-homesUnique Homes Magazine – Luxury Portfolio members can access Unique Homes magazine at the rate of $500/property.* Unique Homes magazine has been the premier magazine for luxury real estate all over the world for more than a quarter of a century. The Luxury Portfolio ad comprises of a spread of multiple pages, each containing three to six properties.

dupontduPont Registry Magazine – Luxury Portfolio members can access duPont Registry magazine at the rate of $300/property.* The duPont Registry magazine features only the best of luxury properties from around the globe, as well as explores up-and-coming communities, membership clubs, vacation and long-term rentals. The Luxury Portfolio ad is comprised of a spread of multiple pages, each containing six properties.

My Computer Vista_128Differentiate your luxury listings with a LuxeTour™ – a custom- produced sixty-second guided tour. We use your photography and description to create a voiced tour for you – complete with music and moving images. Tours take approximately 2-3 days to produce and the URL for your tour will be visible in your order history if you would like to link to it or re-use it in other places. This is a completely turnkey product and there is nothing you need to do.

*Theses exclusive Luxury Portfolio advertising rates are subject to space availability.

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RECOGNIZED LOCAL LEADER

Home Sales Volumn

Our brokerage is an established leader and has a reputation for its expertise in representing some of the finest homes in the community.

In part due to our powerful local brand, we have been chosen to represent Leading Real Estate Companies of the World®, a 50-year-old “by-invitation” global network responsible for more transactions each year than any other real estate network.

Our affiliation with this powerful organization gives us strong connections to well respected firms in nearly 50 countries and the benefit of a referral program that makes over 40,000 client introductions each year – more
than any other real estate organization. This relationship gives our properties additional global exposure and has proven to be a beneficial source of buyers.